THOUGHTS AND IDEAS

One of the first questions we ask every new client is simple but revealing: “How do you currently handle apparel?” More often than you’d think, the answer sounds something like this: “A member of the gym prints our apparel…”—and usually...

When it comes to ordering gym or team apparel, many owners focus on price alone. It’s a common mistake that can end up costing far more in both time and frustration. Understanding the difference between price and true cost will...

Many gym owners think they’ve finally found the silver bullet to apparel headaches: the online store. No more chasing members for payments, no inventory piles, easy logistics—problem solved, right? Not quite. While an online store can simplify apparel sales, it...

Increase Apparel Pricing Without Fear Are you nervous about increasing your apparel pricing from $17 to $20? No? Ok, good. Are you nervous about increasing your tank pricing from $20 to $25? Yes? Ok, let’s talk. Why Members Don’t Care...

When we first started working with affiliate owners, they were looking for someone to print shirts. Now, local Mom and Pop places can print. Everyone has someone in their box who can print apparel. As our relationship with box owners...

Running a successful gym is about more than great workouts; it’s about building a community and fostering a culture that your members are proud to represent. One of the best ways to do this is through branded apparel—but if you’ve...